About Us
About R.A.P on AIDS
Why Join The Fight?
Involved Entertainers
The R.A.P on AIDS Campaign is a social marketing campaign that aims to reduce knowledge-behavior gaps concerning the risks of HIV/AIDS/STDs. We will use the campaign to help educate the urban community about AIDS awareness. This campaign will teach the importance of AIDS by continuously having open discussions on the topic including abstaining from sex, and offering safe sex alternatives by providing free HIV/AIDS testing and condoms at each event.Our social marketing approaches are geographically accessible, complement standard health education programs, cultivate exchange perspectives, and provide a maximum benefit to society. The severity, prevalence, and the incurability of the HIV/AIDS (and certain STDs) epidemic requires widespread knowledge, exposure, and a change in human behavior for the social good of humanity. Our campaign highlights significant factors of activity, increases contact with extension services, influences strong community-level structural variables that condition the transition from knowledge to practice, and benefits social-market networks that foster social support for increasing healthy behaviors among diverse characteristics of society.The HIV/AIDS pandemic is arguably the greatest health crisis of our time. The R.A.P on AIDS Campaign will look to the Hip Hop & Entertainment industry to help lead this fight against HIV/AIDS with our youth. We will solicit several celebrities in the field of entertainment to help us get the word out one city at a time. About Hip Hop U-C-IT, LLC:Hip Hop U-C-IT/HIPHOPUCIT.com has stayed true to the value of giving back to the community. In the near 3 years of existence, we have donated over $21,000 to various non-profit organizations. To continue these efforts of giving back, the R.A.P on AIDS campaign will provide the education needed to help prevent the spread of HIV/AIDS in the disadvantaged and uneducated communities. We look to raise a minimum of $20,000 annually to put on programs to assist and educate our youth. We have an obligation to give our youth a fair shot at life by educating them.
R.A.P on AIDS social marketing campaign delivers both information and motivation that encourages an individual decision to take action. Our campaign promotes a consistent positive collaboration with high profile entertainers that hold reputational positions as "legitimizers" of community desires, wants, and practices. In our effort to create a major difference in HIV/AIDS/STDs prevention, our campaign interlocks entertainment, education, and responsible life choices in order to create a health consciousness that turns knowledge into behavior that promotes the social good of society. Therefore, we have tailored our campaign to maximize the urban entertainment culture, power, and influence to better inform our youth about healthy life practices, and encourage substantial use of the solution. The severity, prevalence, and the incurability of the HIV/AIDS (and certain STDs) epidemic require widespread knowledge, exposure, and a change in human behavior for the social good of humanity. Our research reveals that entertainers and their position can be helpful in the fight against HIV/AIDS/STDs, and that an important dimension of power, consumer brands, and community influence has been ignored in key community sectors R.A.P on AIDS recognizes that urban entertainment leadership, power, and influence is a complex phenomenon, and doesnt assume that the artists authority alone impacts broader community influence. Yet, we believe that Hip Hop artists reveal a slice of how success is unbelievably sexy, empowering, and enjoyable, and can stimulate a call to action that inspires all people to live healthy lifestyles. Therefore, R.A.P on AIDS has a relatively simple goal of engaging artists in providing reputational legitimacy to our campaign message, product recommendations, and informative entertainment activities in order to heighten awareness and motivate people to act in sociably responsible ways.Together, R.A.P on AIDS will help communities use their structure and resources to provide tangible opportunities for citizen participation in a common purpose that ushers in a new era of responsibility, encourages greater effort and cooperation, and implements innovative approaches regarding health promotion and welfare that benefits all members of society.
Drew SidoraActress/Singer - The GameBig BoiHip Hop SuperstarTiffany Davis Bad Girls Club Season 3DMXHip Hop SuperstarChef LovelyHell's Kitchen Season 6Dame GreaseSuper ProducerHydeia BroadbentEssence Award Winning AIDSActivistShan BrownMs Juicci - Model Chef JenHell's Kitchen Season 4Interested in getting involved? We would love to have you. EMAIL US!*MORE PENDING*
Events
PEnding Tour Schedule
UPcoming EVENTS
City/State Location Milwaukee, WI. TBA Chicago, IL. TBA Atlanta, GA. TBA Memphis, TN. TBA Los Angeles, CA. TBA Houston, TX. TBAWashington, DC TBANew Orleans, LA. TBASt. Louis, MO. TBACleveland, OH. TBAPhoenix, AZ. TBAWant To Book The Tour in Your City? Contact Us Today!
