The NEW & IMPROVED
www.RAPONAIDS.com
Coming Monday 3.15.10
R.A.P ON AIDS
Theme Song
Are You Positive You're Not
POSITIVE?
TM
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What is the R.A.P on AIDS Campaign?
2010 SEA Award Winner:
PSA: R.A.P on AIDS Ambassador - Hydeia Broadbent
Community Activist of The Year
The R.A.P on AIDS Campaign efforts are to make sure that people are able to confidently answer our slogans question, Are you positive, you're not POSITIVE?
Reaching out to the disadvantaged and uneducated communities on the affects HIV/AIDS.
Assisting and educating the urban community on HIV/AIDS.
Protecting our youth through the power of Hip Hop.
About R.A.P on AIDS
The R.A.P on AIDS Campaign is a social marketing campaign that aims to reduce knowledge-behavior gaps concerning the risks of HIV/AIDS/STDs. We will use the campaign to help educate the urban community about AIDS awareness. This campaign will teach the importance of AIDS by continuously having open discussions on the topic including abstaining from sex, and offering safe sex alternatives by providing free HIV/AIDS testing and condoms at each event.
Our social marketing approaches are geographically accessible, complement standard health education programs, cultivate exchange perspectives, and provide a maximum benefit to society. The severity, prevalence, and the incurability of the HIV/AIDS (and certain STDs) epidemic requires widespread knowledge, exposure, and a change in human behavior for the social good of humanity. Our campaign highlights significant factors of activity, increases contact with extension services, influences strong community-level structural variables that condition the transition from knowledge to practice, and benefits social-market networks that foster social support for increasing healthy behaviors among diverse characteristics of society.
The HIV/AIDS pandemic is arguably the greatest health crisis of our time. The R.A.P on AIDS Campaign will look to the Hip Hop & Entertainment industry to help lead this fight against HIV/AIDS with our youth. We will solicit several celebrities in the field of entertainment to help us get the word out one city at a time.
About Hip Hop U-C-IT, LLC:
Hip Hop U-C-IT/1HIPHOPUCIT.com has stayed true to the value of giving back to the community. In the near 3 years of existence, we have donated over $21,000 to various non-profit organizations. To continue these efforts of giving back, the R.A.P on AIDS campaign will provide the education needed to help prevent the spread of HIV/AIDS in the disadvantaged and uneducated communities. We look to raise a minimum of $20,000 annually to put on programs to assist and educate our youth. We have an obligation to give our youth a fair shot at life by educating them.
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TODAY!
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Why Should You Join Our Fight?
R.A.P on AIDS social marketing campaign delivers both information and motivation that encourages an individual decision to take action. Our campaign promotes a consistent positive collaboration with high profile entertainers that hold reputational positions as "legitimizers" of community desires, wants, and practices. In our effort to create a major difference in HIV/AIDS/STDs prevention, our campaign interlocks entertainment, education, and responsible life choices in order to create a health consciousness that turns knowledge into behavior that promotes the social good of society. Therefore, we have tailored our campaign to maximize the urban entertainment culture, power, and influence to better inform our youth about healthy life practices, and encourage substantial use of the solution.
The severity, prevalence, and the incurability of the HIV/AIDS (and certain STDs) epidemic require widespread knowledge, exposure, and a change in human behavior for the social good of humanity. Our research reveals that entertainers and their position can be helpful in the fight against HIV/AIDS/STDs, and that an important dimension of power, consumer brands, and community influence has been ignored in key community sectors R.A.P on AIDS recognizes that urban entertainment leadership, power, and influence is a complex phenomenon, and doesnt assume that the artists authority alone impacts broader community influence. Yet, we believe that Hip Hop artists reveal a slice of how success is unbelievably sexy, empowering, and enjoyable, and can stimulate a call to action that inspires all people to live healthy lifestyles. Therefore, R.A.P on AIDS has a relatively simple goal of engaging artists in providing reputational legitimacy to our campaign message, product recommendations, and informative entertainment activities in order to heighten awareness and motivate people to act in sociably responsible ways.
Together, R.A.P on AIDS will help communities use their structure and resources to provide tangible opportunities for citizen participation in a common purpose that ushers in a new era of responsibility, encourages greater effort and cooperation, and implements innovative approaches regarding health promotion and welfare that benefits all members of society.
Supporters
Involved Entertainers
Founder of the R.A.P on AIDS Campaign
Drew Sidora
Actress/Singer - The Game
Big Boi
Hip Hop Superstar
Tiffany Davis
Bad Girls Club Season 3
DMX
Chef Lovely
Hell's Kitchen Season 6
Dame Grease
Super Producer
Hydeia Broadbent
Essence Award Winning AIDSActivist
Shan Brown
Ms Juicci - Model
Chef Jen
Hell's Kitchen Season 4
*MORE PENDING*
PSA's
Tiffany Davis - Bad Girls Club 3
Chef Lovely - Hell's Kitchen 6
R.A.P on AIDS Theme Song
By Mike Locke
Test 1 Million
Nicole R. - 1HIPHOPUCIT.com
Tiffany (Bad Girls Club Season 3) & Edward
Tiffany, Edward & Chef Lovely
Nicole & Chef Lovely (Hell's Kitchen Season 6)
Chef Lovely & Nicole
Nicole & Chef Lovely
Nicole & Edward
Nicole of Hip Hop U-C-IT
Chef Lovely & Tiffany
Tiffany
Nicole & Tiffany
Tiffany Clowning :o)
Nicole
Chef Jen (Hell's Kitchen Season 4)
Edward & Lovely
Edward & Tiffany
Edward & Chef Lovely
Chef Lovely, Tiffany & Mrs. B.
Tiffany & Chef Lovely
Edward - Are You Positive You're Not POSITIVE?
Edward (Founder/President of the R.A.P on AIDS Campaign)
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EVENTS
Tour Date Schedule
City/State Location
Milwaukee, WI. TBA
Chicago, IL. TBA
Atlanta, GA. TBA
Memphis, TN. TBA
Los Angeles, CA. TBA
Houston, TX. TBA
Washington, DC TBA
New Orleans, LA. TBA
St. Louis, MO. TBA
Cleveland, OH. TBA
Phoenix, AZ. TBA
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City? Contact Us Today!
CONTACT
TELEPHONE: 773.273.9202
FAX: 773.496.8633
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R.A.P on AIDS PLEDGE
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Every Hour
of Everyday in the U.S. a
Black person is dying of AIDS
GET TESTED!
and at least 2 Black people
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are being diagnosed with
AIDS
For a Testing
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R.A.P on AIDS is currently seeking 501 (c) (3) status.